Canva · SEO operations for Mexico
Bespoke AI tools for SEO
A custom app made it possible for Canva’s Mexico team to adapt more English-language pages for local search, with editors retaining control over what went live.
Content localization for Mexico
Canva’s global SEO team set which English pages to localize for Mexico. Each page required research into how people searched locally, work across several tools, and a review of drafts that often ran 2,000 to 4,000 words.
AI automation for localized SEO content
I built an app with Claude Cowork that took a list of English page URLs, identified primary and secondary keywords for Mexico, and moved each draft through localization into Canva’s Mexican Spanish content library.
The workflow revised literal translations, generic phrasing, and vague advice to make the copy more specific to local readers. It also logged each step and saved the CMS and staging links, so anyone on the team could pick up the draft for final edits or find it again after launch.
Outcome
More capacity, with editorial control
The team went from localizing fewer than 10 pages in a week to more than 30 in a few days.