Moving Muscle · Local SEO & content strategy
Local SEO for Moving Muscle
Moving Muscle used its blog to reach people planning a move within its service area. Practical guides helped readers weigh a DIY move against hiring help for the heavy lifting.
Local search for moving services
Moving Muscle needed to reach people planning moves in North Carolina and eastern Tennessee. I built a content roadmap around what DIY movers needed help with and what they wanted to know about the places they were moving to.
Moving guides for local search demand
One set of guides helped people budget, hire a reliable crew, avoid delays, and decide when it made sense to pay for help with the heavy lifting. Another covered relocating to and living in specific North Carolina communities.
Together, the guides established a way to build visibility around both moving advice and local searches. I built a writing workflow in AirOps to put the roadmap into production.
Outcome
From under 10 to over 100 daily organic visits
During the engagement, the site’s daily organic visits rose from fewer than 10 to more than 100.
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