Graphite · SEO strategy for a telehealth provider
Organic growth for a telehealth provider
A telehealth provider found a way into a competitive search market by publishing around the kinds of pain its clinicians could address remotely. That gave the site a foothold to compete for broader health searches.
Search competition in telehealth
A telehealth provider was publishing thought leadership in a search landscape dominated by established health sites. Through Graphite, I developed a roadmap around the questions patients were already searching for.
Long-tail SEO for patient questions
I started with specific searches about pain in different parts of the body, focusing on conditions the provider could assess or treat remotely. I also identified common myths the team could address to build trust with prospective patients.
As those articles gained visibility, the roadmap expanded into related topics with higher search demand and more competition.
Outcome
8–10× growth in sitewide organic traffic
The site’s organic traffic grew to 8–10 times its original level in about four to six months, despite delays in rolling out the roadmap.