Anzara Health · SEO & content strategy
An organic audience for Anzara Health
Anzara Health turned its clinicians’ expertise into an online resource for women researching hormone health. Over eight months, the clinic built an audience through search and social media and filled its appointment calendar.
Organic search for women’s hormone health
Anzara Health had almost no organic traffic and a small social media presence. It needed a way to reach people researching women’s hormone health, with limited time from its doctors and no dedicated content team.
Clinician-led content and social distribution
I researched the questions patients were asking on Reddit and other forums, then grouped them into related topics to build a content roadmap around women’s hormone health.
I designed questionnaires that let the doctors answer in their own words. I used AI to help develop the articles and drew on the doctors’ answers to bring a clinical perspective to each piece. I also advised the team on adapting those topics into short videos and social posts.
Outcome
From under 100 to 6,000 monthly visits
By the end of the eight-month engagement, monthly site visits had risen from fewer than 100 to 6,000, and the clinic’s appointment calendar was fully booked. Its Instagram audience grew, and podcast invitations and requests for expert commentary led to backlinks.
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